Steve Keeling

Professional profile-

After achieving a BA (Hons) in Design and Communication at Leeds Faculty of Art and Design Steve worked freelance for a number of clients and advertising agencies before setting up a small design practice with Aude Watson in 1976. In 1986 this evolved into Total Image, a multidisciplinary practice, which worked with a wide range of clients across many industry sectors. In 2016 the company merged with MONUMENTAL, a creative heritage interpretation and design practice.

Steve's key skills are the creative and practical application of design thinking and principles. This includes an understanding of materials and applied technologies, 2D (surface) and 3D (spacial) problem solving, space planning, interior and architectural design, design development and application. He uses design innovation and practice as a development tool to communicate ideas, add value (cultural and commercial) and reduce costs. 

Timeline synopsis...

Mebon Paints- acted as design and art director for Mebon Paints and as brand guardian when it became a BP Chemicals company. This position continued when Mebon was taken over by Croda International, 1978-94. 

The UK Atomic Energy Authority (UKAEA)- produced feasibility studies for conversion of the decommissioned Windscale Nuclear Power Station buildings into offices for SMEs, 1994. 

ABB- projects at two locations- planning of offices and hospitality building refurbishment plus office and conference facility conversion feasibility study, 1995-9. 

Allied London (property developers)- retail development and way-finding system, 2000-2001.

Bells Bakery- brand development, packaging, retail fit-outs, building refurbishment and new build HQ, 2000-9.

The Heights of Abraham (heritage tourist attraction and Britain’s first alpine cable car system)- brand and product development, publicity, exhibitions, retail fit-outs, building refurbishments, landscaping and feasibility studies. Working regularly from 1977 to the present day and since 2011 has been instrumental in a programme of redevelopment and refurbishment of building and venues.

The Input Group- (rail industry and building contractors). Developed the logo and brand identity and as the company grew provided design support, advice and architectural design for the enlargement of workshop and offices. Since 2000 Steve has worked with The Input Group in a consultancy capacity where he has provided design proposals and solutions for: Eurostar, exhibitions London and Bluewater, Euro despatch facilities Brussels and St Pancras International, First Capital Connect ticket offices and brand rollouts, signage programmes for East Coast Mainline plus design and visualisation for various railway station refurbishments. In recent years this has developed into interior and exterior architectural development and improvement schemes for Network Rail, South West Trains and DHL.

In 2007 he became involved with Monumental, a design and creative interpretation consultancy who provide a range of contemporary solutions for museums, heritage organisations, visitor attractions, local authorities etc. In June 2016 Steve became a Partner and Design Director and handles creative development work for larger projects, site installation and project management. For more information please visit