Steve has industry wide design experience applied to corporate and brand development, strategic planning, building reuse, interior design and project implementation. He started a design practice with Aude Watson in 1976 which evolved into Total Image in 1986. He has been the design interface for large UK and international clients plus a range of smaller businesses across the UK. He provided advice as a Business Link approved (design) consultant 2000 - 2011 and has won a number of awards for architectural, interior and graphic design solutions. His interior space planning, knowledge of display technology, lighting, building trades and manufacturing processes etc. ensure projects are practically and economically considered and achieved.
In 2007 Steve began working with Monumental a creative heritage interpretation practice and from 2016 became Design Director and Partner. Steve continues to offer his expertise for other industry focused projects via KeelingWatson .
Steve is happiest when he's travelling, visiting interesting places, listening to classical music or jazz and solving design problems ('or sitting in a restaurant / train / gallery / museum etc. thinking about them'! AW).
Aude has extensive design and advertising industry experience and background with traditional drawing/illustration, 2D surface, textile and graphic design skills. As part of Total Image she was initially responsible for research, design and copywriting for corporate and brand communications, print and publication. In later years she developed her interior design and decoration capabilities, and provided direction, product selection and specification for design and refurbishment projects for a wide range of clients in the hospitality, retail and service industries.
Aude never stops looking and questioning. She loves change and new experiences which include good food and travel. Her belief is that design should improve, inspire and enrich people's lives (if not, why not? You better have a good reason! SK).